The New Machiavelli, Lord McAlpine (A book on how to manipulate people for the greater good)

the-new-machiavelli-by-a-mcalpineAO says:
simian said:

I found the following very interesting quote among the comments section of Chris Spivey’s McALPINE: A New Byword for Piss Taking Paedophile, which I think is a rather revealing insight into mind of McAlpine and his MO for scandal management and damage control. We’re obviously dealing with a professional con artist… I also came across the following articles after posting this, and added them at the bottom of the page.

Dean Says:

Quote taken from “The New Machiavelli: The Art of Politics in Business” 1999 by Lord McAlpine

Lord McAlpine’s views on dealing with the media:

“Another option is for the businessperson to learn the art of dealing with the media, using all the tricks that go with that trade – such as the false defeat: when a person seems to lose, in order to gain public sympathy, or the false triumph: where a person seems to win in order to appear strong – thus giving credibility to any number of dubious propositions that person may wish to make in the future. Neither of these ploys are examples of the use of true facts, rather of false facts given to the media to chew on, much as a dog chews on a bone. Another useful ploy is the false accusation. First, create a situation where you are wrongly accused. Then, at a convenient moment, arrange for the false accusation to be shown to be false beyond all doubt. Those who have made accusations against both the company and its management become discredited. Further accusations will then be treated with great suspicion. Always remember that people’s memories are very frail, remembering only both the high spots and the lows of a person’s career, and then seldom remembering accurately. People believe in the facts that it suits them to believe.” p176.

Posted on November 18th, 2012 at 1:23 am

Related articles

A book on how to manipulate people for the greater good’   The Slog

The Lords Prayer – by Rebecca Lancashire The Sydney Morning Herald
“He (McAlpine) still has a deep admiration for the Baroness (Thatcher) but these days he also approves of Tony Blair.”

I picked up this comment online about McAlpine’s views, which probably echos the sentiment of most of the public…

“My God, did he really say that?

I understand the need for diplomacy or tact etc in politics, but that sort of  active, aggressive & cynical manipulation sounds downright evil.

I wonder if his book includes a chapter on MORALITY, or if that does not concern people like him?”


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